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AllHome’s Balanced Category Mix factors in to Growth in Q1 2020

Aug 04, 2020

Taking full advantage of its balanced category mix, AllHome, the country’s pioneering one-stop shop for all home needs, reported growth in the first quarter of 2020. Utilizing seven categories—furniture, appliances, hardware, homewares, linens, construction, tiles and sanitary wares—AllHome was able to grow its business, seeing 42% of sales from hard and 58% from soft for the period. AllHome’s margins and profitability resulted in a commendable improvement from P207 million to P270 million  due to increased total sales from Q1 2019 to Q1 2020 while maintaining the sales mix balance between the hard and soft categories, despite having to face the challenges of the pandemic. AllHome’s wide category mix makes it resilient even during economic difficulties.

According to AllHome Vice Chairman Camille Villar, “ The company is taking advantage of its balance category mix which is comprised of 58% soft and 42  % hard.  Our product mix provides cushion to the company during economic instability.  This is why during Q1 we saw an increase in hardware that compensated the decline in construction.  When there is a reduction in one category, we see an increase in the other categories.”

During the 2nd Quarter, appliances contributed almost 40% of our sales which comes from our pop up store near All Day Supermarket taking advantage of our retail eco system. While the company saw a continued reduction in sales from construction for the quarter it was offset by the sustained increase in sales in the hardware category.

With COVID-19 highly affecting the routines of everyday lives, AllHome President Benjamarie Therese Serrano said that they still view 2020 with optimism as the lockdown condition eases out.


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